A client of ours asked us to make three giant animal heads for a promotion they were working on for Magnum ice-cream. We needed to make two of each of the heads which were to be attached, one on either side of a four metre high by two metre wide metal framed panels. These were to be suspended above Regent Street, London, during Magnum’s Design your own Magnum Pop-up week.
What we had to do
The heads had to be lightweight, and we were given a very specific weight to keep to, because of Health & Safety regulations. Given that they were to be suspended over the heads of thousands of shoppers it was self-evident that we had to keep rigorously to the brief. A company had ensured us that they could CNC all three moulds for us; because the heads had to be faceted and angular, and because we had a short deadline and were running other projects, this seemed like a really workable solution for us. However, with only three weeks left before the deadline, we were very badly let down and only one mould turned up which was totally unusable. So, we had to think quickly and be prepared to get this project up and running and out the door in just under three weeks, a very hard task indeed. After speaking with the client and letting them know the situation, we promised that no matter what, we would get the job done, and on time.
Visit the Spur Creative Ltd website for more information on Magnum Animal Heads