Brief
Our brief was to improve car merchandising standards with new internal and external signage, comprised of forecourt flags, showroom plates, aftersale literature stands, graphics, pricing units and retail display.
To execute the project, teams worked in full collaboration with Audi. Surplus POS units were removed and recycled; utilising live data capture to identify any existing retail display units that could be reused.
Goal
Ensure each showroom represents Audi brand values
Improve showroom merchandising standards
Enforce Corporate Identity compliance model across all showrooms
Remove and recycle surplus POS in an environmentally friendly manner
Activity
130 showrooms and forecourts visited over 4 week period
2 man teams working in full partnership with Audi including uniforms and approved VW vans
Uplift of POS and refresh showrooms with new internal and external signage including forecourt flags, showroom plates, aftersales literature stands, vehicle side stand graphics, poster frames, reception backdrops, approved pricing units
Identify old collateral for recycling
Deliver consistency across the network of showrooms
Solution
Following the implementation of the new signage, a successful corporate identity change was achieved across Audi’s network of showrooms. Fresh car merchandising helped to reflect Audi’s forward thinking, modern brand identity, presenting clear and concise values for prospective customers.
Visit the CJ Retail Solutions website for more information on Audi Corporate Identity Change