Trade shows are not a necessary expense to defend your turf from new competition but a valuable investment in a great opportunity to build real relationships on the ground with potential customers.
Here’s 5 tried and tested ways to get more visitors down to your stand:
- Make your stand inviting
Your exhibition stand is your shop window and that is why the design is vital. It’s the first impression you will make on a potential customer. Make your stand memorable and give just enough information about you and your business to get visitors excited at first glance. Simple things like vibrant colours, intriguing copy, strong visuals or unique stand structure could be the difference between getting hundreds of visitors and getting thousands.
- The right team is priceless
This is a great opportunity to meet potential customers face-to-face and don’t underestimate the value of this interaction. Make sure your team are representing the values of your business and understand your purpose for being at the event. If your budget lets you then divvy up roles amongst your team such as someone who approaches people and invites them to your stand while another person is doing a demo of your product/service.
- Demo your product
It could be in the format of a workshop or seminar – either way demoing your product/service is a great way of engaging visitors. Create a buzz around it by plugging your workshop or seminar before exhibition day. Maybe even get people to sign up to it. Remember, most people are there not only for products or business solutions; they are also there for answers. The bonus is crowd gathers crowd, so once you start your workshop or seminar with 10 or 12 people, it is likely that you are going to finish it with a lot more.
- Broadcast what you’re doing
Use your social media channels to hype that you’re coming to trade show prior to the day and give sneak peaks into the cool stuff you will be showcasing. Your event will probably have a hastag and the users are going to use that to explore what is happening on site. Be a part of it by live tweeting or updating your Facebook status a couple of times. Encourage visitors to follow you on your various social networks. Why not also dabble in the latest live streaming apps such as Meerkat and Periscope to broadcast your workshops and seminars.
- Choose the right giveaways
Giveaways are the indispensable part of the fair and tradeshow industry. With all the technical and social approaches being changed, the promotional items have also faced a shift in terms of their usability. Forget about the files and note pads (if you are not in stationary business, of course), go for something people can actually make use of, both during the exhibition and afterwards. It is not uncommon for unique giveaways become viral during the exhibition. Your stand may be visited by a large number of people who stopped by for those and you can turn this into a massive business success.
Visit the T3 Systems website for more information on 5 ways to attract more visitors to your exhibition stand